ABOUT

Katz Marketing Communications focuses on the interactive marketing needs of law firms and financial services companies. This focus allows us to bring deep knowledge and experience to a project.

We draw upon a network of writing, design and technology professionals to staff your project, all with experience in the professional services and financial arenas. This approach allows us to assemble the right team for your needs.

At Katz Marketing we are innovators. If it can be done better, we'll find the way. We're hands-on at every stage of a project and sticklers for detail. We insist on quality in everything we do. We know the client comes first. What does this mean for you? Your work will be done right and with the attention it deserves.

Whether you have an overload of work or need someone to step in and help you through a large project, Katz Marketing Communications is a partner you can rely on.

Susan Katz has more than 20 years experience in marketing communications in the financial industry. Much of her career was spent with FactSet Research Systems, a leading provider of global financial and economic information. FactSet was a small company when Katz started – 30 employees and $12 million in revenues. When she left FactSet in 2003, the company had grown to 600 employees and over $200 million in revenues.

After just a few years with the firm, Susan started on a quest to improve the company’s communication program. It started with writing missing documentation and forming a documentation team. She then spearheaded a complete reworking of the firm’s corporate identity which evolved into a marketing effort. Katz added investor relations to the communications effort when the company went public. (See Case Study for further details). Finally Susan focused on market intelligence as the company entered new markets.

Prior to FactSet, Susan worked as a securities analyst for the investment bank Wheat, First Butcher & Singer where she conducted company and industry analysis, created earnings models, and wrote research reports and a client newletter.

Today, Susan focuses on marketing for the legal and financial services industries. She works with firms of all sizes to help them develop and expand their web presence.