SERVICES
PROJECT PLANNING AND MANAGEMENT
The creation or rebuild of a website can be a daunting task for any organization. Many skills are needed for these projects: interface design, an understanding of database and CMS technology, knowledge of web technologies, experience with legal and financial serivces firms, writing and editing and project management.
It would be a miracle if there was someone in-house with the time and skills to fill this role. A permanent hire may not be the right solution either. We have all the skills and experience to guide you through the process to keep the project on track.
CONTENT STRATEGY AND DEVELOPMENT
Targeted, effective content is essential to any website. We work with you to identify and develop the right information for your audience.
We start by conducting a thorough audit of your current content and recommend a plan of action for adding to and updating this information. We help you achieve the balance between original content, third party content and user-generated content.
For original content development, we draw upon a network of writers with experience in the legal and financial industries. We have experience writing all of the content or just key sections. What's more, we develop a style guide, if you don't already have one, to ensure consistency across the entire site.
WEBSITE MANAGEMENT
Managing a website on a day-to-day basis is an important job and the commitment to keeping information fresh and relevant is not trivial. You may need editorial oversight, complete day-to-day management or help with a new feature or section. We have the experience and bandwith to help you keep your site fresh and up-to-date.
E-MARKETING
Let us help you use electronic marketing to your advantage. A lot of money can be wasted in this area and many people claim to be experts. Our belief is that it's important to target your audience with the proper blend of traditional and e-marketing.
We create e-newsletters, e-postcards and e-brochures to support your complete marketing effort.
ADDITIONAL SERVICES
Corporate Identity and Branding
If you are ready to formalize your marketing effort, a corporate identity makeover is a good place to start. We will guide you through the entire process from strategic planning to finding the right graphic design partner, to coordinating all aspects of an identity system. These include: logo development, graphics, signage and design and editorial standards. We will help you establish a consistent approach to all communication efforts, including the development of style guides and knowledge management systems.
Collateral and Promotional Materials
We write and produce a wide range of marketing collateral, including:
- Brochures
- Sell Sheets
- Product Literature
- Newsletters
- Direct Marketing
- Advertisements
- Presentations, pitch letters, proposals
Whether you need a single piece or an entire family of materials, we work closely with you to understand the purpose of the publication to ensure its effectiveness for your intended audience.
Market Intelligence
With our background in securities analysis, we're skilled at performing competitive and market analyses. We'll produce an in-depth study of your industry and produce profiles on all of your direct and indirect competitors.
Investor Relations
Our experience includes writing and producing annual reports, shareholder communication and news releases for public companies and non-profits.
Copywriting and Editing
Clear, effective writing is key to getting your message heard. Our style is clean and crisp, without fluff.
We have experience writing many types of material, including:
- Marketing collateral, pitch letters, proposals and web content
- Technical writing (manuals, online help, training)
- Company and industry research
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